VIDEO: A/W 2011 "DCIM8099"

As we reflected on the repetitive nature of designing and producing for the past 7 collections, we find ourselves repeating the same tasks each time without question - like a system of machines set on an end goal. But life's repetition makes it no less colorful, always rendering new ideas and furthering art forms. We asked ourselves, what would a machine name the new collection? We appreciate the art within the answer...